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Patient Recruitment

Pivotal is consistently a top enrolling site.

Desirable Locations/ Rich Populations
Experienced Call Center/Extensive Database
Comprehensive Community/Physician Outreach
Targeted Advertising Campaigns
Effective Public Relations Activities

Desirable Locations/ Rich Populations

The rich diversity of ages and backgrounds across our sites contribute to Pivotal's consistent performance as a top enrolling company.

Phoenix metro area sites (Sun City/Peoria and Mesa):

4 million inhabitants
4th largest city in total population
Growing, diverse population

Salt Lake City Site:

1.5 million inhabitants

Experienced Call Center/Extensive Database

Four professionally trained call center staff with medical expertise
Comprehensive electronic database of over 25,000 patients
Sorting and direct mail capabilities of potential study volunteers by indication, age, gender, etc.

Comprehensive Community/Physician Outreach

Pivotal's outreach activities include:

Health fairs
Seminars
Support group outreach
Senior center outreach
Community center outreach
Pharmacy outreach
Physician outreach

Targeted Advertising Campaigns

To accelerate enrollment, Pivotal has developed direct advertising campaigns targeting specific demographics. A computerized advertising tracking system is utilized in order to create effective and efficient media campaigns:

Television
Radio
Print
Internet
Direct mail by indication/zip code

Effective Public Relations Activities

Pivotal has close relationships with influential reporters and media personalities at the largest media groups from television and radio to print. The media is regularly contacted regarding our studies through press releases and phone calls which can result in interviews and subsequent news broadcasts and articles.