Patient Recruitment

Pivotal is consistently a top enrolling site.

• Desirable Locations/ Rich Populations
• Experienced Call Center/Extensive Database
• Comprehensive Community/Physician Outreach
• Targeted Advertising Campaigns
• Effective Public Relations Activities

Desirable Locations/ Rich Populations

The rich diversity of ages and backgrounds across our sites contribute to Pivotal's consistent performance as a top enrolling company.

Phoenix metro area sites (Sun City/Peoria and Mesa):

• 4 million inhabitants
• 4th largest city in total population
• Growing, diverse population

Salt Lake City Site:

• 1.5 million inhabitants

Experienced Call Center/Extensive Database

• Four professionally trained call center staff with medical expertise
• Comprehensive electronic database of over 25,000 patients
• Sorting and direct mail capabilities of potential study volunteers by indication, age, gender, etc.

Comprehensive Community/Physician Outreach

Pivotal's outreach activities include:

• Health fairs
• Seminars
• Support group outreach
• Senior center outreach
• Community center outreach
• Pharmacy outreach
• Physician outreach

Targeted Advertising Campaigns

To accelerate enrollment, Pivotal has developed direct advertising campaigns targeting specific demographics. A computerized advertising tracking system is utilized in order to create effective and efficient media campaigns:

• Television
• Radio
• Print
• Internet
• Direct mail by indication/zip code

Effective Public Relations Activities

Pivotal has close relationships with influential reporters and media personalities at the largest media groups from television and radio to print. The media is regularly contacted regarding our studies through press releases and phone calls which can result in interviews and subsequent news broadcasts and articles.